The experience
A store-wide clue hunt that turned browsing into play.
Guests scan in at the activation stand, register with consent and follow clues to beauty categories around the store. Each scan reveals the next stop, before the final code returns them to the stand and completes their competition entry.
- What the client needed
- An engaging in-store journey with qualified data capture and clear control for event staff.
- What guests did
- Registered, followed clues, scanned location QR codes and completed a final prize entry.
- What the team could see
- Entries, completion progress, station drop-off and campaign reporting from an admin dashboard.
THE GUEST JOURNEY
01Scan in→02Register→03Follow clues→04Complete entry
Mobile-firstby design.
Services delivered
- Experience design
- Mobile web application
- Registration & POPIA consent
- QR progression logic
- Admin dashboard
- Reporting & winner draw